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Iron Horse
Development

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roles

art direction
production prep
logo
brochure layout
website

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A new startup venture for a long-time commercial/residential builder, making the move to luxury home development, in need of a distinct identity, boasting class, style, and strength – Iron Horse Develoment is set to McMansion-up the southwest.

Alongside Creative Director Kyle Nelson, we developed a comprehensive branding package reflective of the quality construction with an upscale, luxury appeal the builders are known for. Exploring multiple style treatments, the combination of brushed steel, diamond plating, leather, and an old-world wrought iron would ultimately establish the inspiration for the high-end brand appeal being sought.

Applications of the new brand direction includes a full corporate identity suite – including stationary, business cards, and office signage – brochures for speculative property projects, a very simplistic website, and additional promotional signage.