Art
Director
@
G Creative
A&D

roles

art director
designer
design manager
production manager
prepress

in-house IT
account exec
r&d
+

The 9 to 5 (actually 8:30 to whenever...) since 2004, commanding multiple hats over many years of client service with G Creative Advertising & Design, and still kicking.

Hired as a generalist designer, quickly moving into the role of art director less than a year later, my tenure with G Creative has presented many opportunities to provide a tall list of clients over-the-top services – be it design, directorial, performative, technical support, or otherwise. Interacting directly with the client contacts almost daily since the beginning – actually being the fourth member of the G Creative team – building connections with a personable, yet still professional associations, has helped strengthen an ability to craft better solutions for requests, while reinforcing client/servicer trust.

From answering phones and crafting design solutions to chasing escaped monkeys, being a 50s gas-pump jockey at a sock hop and a sideways hat-wearing goof terrorized by the blob (see vimeo), one learns to appreciate the takeaways from individual jobs as well as the clients they are connected to – including the unicorns and nightmares.

The following is a grossly abridged portrait of projects, of which the greater majority having been produced and released into the wild, for a select set of the clients in the trailing list.

Client list:

Entertainment: Columbia Artists Theatricals, Dallas Summer Musicals, Gill Entertainment, Le Reve at The Wynn Las Vegas, New House Entertainment, Troika Entertainment Gaming: AGS Gaming, Bally Technologies, IGT Gaming, Scientific Games, Walker Digital Table Systems, William Hill/Caesars Sportsbook Hospitality:  Grand Station Casino, Hobey's Restauraunt, Palms Hotel & Casino, Rainbow Casino Real Estate: Boca Raton Condominiums, Desert Oak Homes, Iron Horse Development, Pacifica Homes, RL Homes Others: Bob Stupak, Dallas White Property Restoration, Desert Mechanical Inc., TIAA Cref/MI529

suite76-bally-ad-g2e-2011-986×1280-1
suite76-bally-ad-wave-989×1280-1
suite76-bally-ad-take-play-01-989×1280-1
suite76-bally-ad-take-play-02-989×1280-1
suite76-bally-ad-take-play-03-989×1280-1
suite76-bally-ad-fingertips-mobile-992×1280-1
suite76-bally-ad-80th-905×1280-1
suite76-bally-ad-ebs-cem-985×1280-1
suite76-bally-ad-beach-boys-989×1280-1
suite76-bally-ad-money-vault-977×1280-1
suite76-bally-kop-envelope-pkg-1400×1500-1
suite76-gcads-kop-tube-spin-347 × 832
suite76-bally-kop-prototype-960×700-1

*original concept

suite76-bally-proseries-web-banner-640x
suite76-bally-playboy-hotzone-web-banner-640x
suite76-bally-vegas-hits-roadtrip-web-banner-640x
suite76-bally-g2e-2011-web-banner-640x
suite76-bally-g2e-2011-bag-sidetwo-1080×1090-1
suite76-bally-g2e-2011-bag-sideone-1080×1090-1
suite76-bally-g2e-2011-bag-template-1280×457-1

credits

ADs:
Take n Play — CD: Chris Howey
Money Vault – CD: Chris Howey
Fingertips/Mobile – CD: Chris Howey/Matt Nelson

King of Pop Inserts:
CD: Chris Howey
Design: G Creative Staff

G2E 2011 Bag
CD: Chris Howey

All other pieces:
CD/AD, designed, animated, produced:
Cordell McCurdy

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suite76-wh-monument-signs-1280×816-1
suite76-wh-poster-stanchions-1280×1080-1
suite76-wh-bet-mobile-1006×1280-1
suite76-wh-big-game-2021-1006×1280-1
suite76-wh-inplay-1006×1280-1
suite76-wh-mailers-1280×518-1
suite76-wh-shirt-black-pennants-758×960-1
suite76-wh-shirt-red-gitg-758×960-1
suite76-wh-shirt-blue-helmets-758×960-1
suite76-wh-shirt-white-mm-758×960-1
suite76-wh-moneyball-football-960×960-1
suite76-wh-5050BB-basketball-animation-960×960-1
suite76-wh-5050-moneyball-fb-960×945-1
suite76-wh-5050-card-960×945-1
suite76-wh-5050-money-field-960×945-1
suite76-wh-vgk-1920×1071-1
suite76-wh-willy-bee-1080×1080-1
suite76-wh-willy-bee-1080×1080-1
suite76-wh-willy-bee-1080×1080-1
suite76-wh-willy-bee-1080×1080-1
suite76-wh-willy-bee-1080×1080-1
suite76-wh-willy-bee-1080×1080-1
suite76-wh-willy-bee-1080×1080-1
suite76-wh-blind-pig-window-434×1080-1

credits

Animation:
Sean Bates — Eviledison.com

AD/Designer/Audio Editor/Producer:
Cordell McCurdy

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suite76-wh-2020-animation-360×258-1
suite76-wh-propickem-animation-360×257-1
suite76-wh-big-game-animation-360×220-1
suite76-wh-march-mania-animation-360×257-1
suite76-wh-bet-here-sahara-960×738-1
suite76-wh-old-kiosk-elevation-1440×1110-1
suite76-wh-vgk-inplay-dasher-10sec-3900×180-1
suite76-wh-bus-wrap-proof-1920×334-1
suite76-wh-bus-wrap-photo-01-1080×800-1
suite76-wh-bus-wrap-photo-02-1080×800-1
suite76-wh-bus-wrap-passengers-1440×459-1
suite76-wh-bus-wrap-drivers-1440×459-1
suite76-wh-coming-soon-wall-1920×760-1

credits

Asset requests:
Barbara Bafia @ William Hill
Jonathan Gonzalez @ William Hill
Brian Green @ William Hill
Michael Grodsky @ William Hill
David Gromack @ William Hill
Teila Huni @ William Hill
Ryan Oakes @ William Hill

Willy Bee – CD:
Barbara Bafia @ William Hill

Hockey puck dasher animation/
Gentleman's Sweep t-shirt – CD:
Ryan Oakes @ William Hill

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*2008/2009 season brand update

suite76-troika-cats-2010-815×1280-1

*2010/2011 season brand update

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suite76-troika-cats-mailer-front-back-960×700-1
suite76-troika-cats-mailer-flats-1280×1066-1
suite76-troika-cats-mailer-standing-960×1352-1
suite76-troika-cats-auditions-835×1080-1
suite76-troika-cats-tv30pitch-storyboard-1280×737-1
suite76-troika-cats-variety-885×1080-1
suite76-troika-101-cruella-point-815×1280-1
suite76-troika-101-kids-815×1280-1
suite76-troika-101-dogs-815×1280-1
suite76-troika-joseph-cd-1080×795-1
suite76-troika-elvis-lives-815×1280-1
suite76-illustration-love-changes-everything-1080×1687-1
suite76-troika-jcs-tour-book-1080×851-1
suite76-illustration-american-pie-927×1440-1
suite76-troika-american-pie-1280×857-1
suite76-troika-oba-oba-poster-815×1280-1
suite76-troika-oba-oba-mailer-1280×825-1
suite76-troika-come-fly-away-00-poster-815×1280-1
suite76-troika-sinatra-invite-1280×850-1
suite76-troika-come-fly-away-04-poster-815×1280-1
suite76-troika-come-fly-away-01-poster-815×1280-1
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suite76-troika-come-fly-away-02-poster-815×1280-1
suite76-troika-come-fly-away-03-poster-815×1280-1

credits

The 101 Dalmations — CD: Chris Howey
Tharp’s Sinatra Invitation – CD: Chris Howey
’Bye, ’Bye, American Pie Brochure – Dancer Panel Design: Chris Howey
Jesus Christ Superstar Tour Book Cover – CD: Chris Howey
OBA OBA Mailer – Inside Panel: Martha Roa

All pieces:
AD, designed, animated, produced:
Cordell McCurdy

suite76-boca-cd-invite-pkg-1280x
suite76-boca-cd-invite-flats-1280×1160-1
suite76-boca-cd-invite-fbclosed-9600×625-1

credits

Boca Raton: Sounds of Paradise CD Invitation Mailer –
CD/AD/Insert Designs: Kyle Nelson

Designer/Production Art/Mailer Design:
Cordell McCurdy

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suite76-lereve-auditions-ad-822×1080-1
suite76-lereve-auditions-card-1025×1280-1

✚

credits

All Le Reve assets:

CD: Louanne Madorma-Williams @ Le Reve Casting

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