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Skipper
Bay
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Unique crafts and keepsakes bathed in watercolor is exactly what you can expect from curios creator Taryn Skipper, owner, crafts-master, and artist of Skipper Bay.
In search of a mark that projects the distinctiveness of her custom handmade treasures, Taryn reached out in trust, and with a fat wad of cash in hand (“wink”), to develop her own keepsake, incorporating her own sentiments about the services she provides and the precious commissions she crafts. Capture a keepsake, sounds simple enough.
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roles
art direction
logo
brand suggestion
r : 81 c : 60
g : 186 m : 8
b : 218 y : 6
#51bada k : 0
r : 125 c : 54
g : 151 m : 35
b : 196 y : 2
#7897c4 k : 0
r : 45 c : 89
g : 94 m : 69
b : 171 y : 0
#2d5eab k : 0
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research
& design
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With a name like Skipper Bay the obvious directions seemed simple enough – something nautical, something marine, or perhaps a sea shanty could provide plenty of inspiration in pursuit of the precious. (...arrgh, stop that. Anyway,...)
Digging for inspiration, mythical creatures arise along with most of the standard “hipster”-ish, minimalist, hand-drawn clip art assets everyone has come to entertain. Within all the bloated and overused concepts, it was a challenge to leave those ideas behind and dive deeper for the more powerful and simplistic connection to the elusive white whale.
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Narrowing focus to a few basic themes correlating with the concepts around keepsakes – rare, delicate, protective — brought light to creatures who aren't mythical, but rather the ones you never see unless in a unique situation. When it came to the selected mark, the theme is about a scarce creature of the sea, the seahorse, and with it captured there is a need to keep it protected, the coral, hence you never leave your most cherished, rare, and valuable possession vulnerable. Tie the package up with a smidgen of the typeface Cabana, and our white whale is packaged for delivery.
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credits
all product photos above
c/o and copyright:
Skipper Bay/Taryn Skipper
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I suppose you know you are on the right path when you present your work to your client and they respond:
“I told [my husband] the other day that in my head there was a seahorse in my logo, so it's so cool that there are seahorse options.”
And with that another mark has found its home. As we raise anchor, our course charted – second star on the right and straight on ‘til morning – don’t forget you can find truly amazing custom watercolor keepsakes at SkipperBay.com
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